Andrew John Goodwin was Director of Music and Organist at Bangor Cathedral for 37 years. After living in Oxford and then in the West Midlands, Goodwin studied at the University of Liverpool and was subsequently a postgraduate student at the University of Wales Bangor; he obtained degrees in Music at both Liverpool and Bangor.
Andrew Goodwin has identified a number of key features which distinguish the music video as a form:
1. Music videos demonstrate genre characteristics (e.g stage performance in metal video, dance routine for boy/girl band)
2. There is a relationship between lyrics and visuals (either illustrative, amplifying, contradicting).
3. There is a relationship between music and visuals (either illustrative, amplifying, contradicting).
4. The demands of the record label will include the need for lots of close ups of the artists and the artist may develop motifs which recur across their work (a visual style).
5. there is frequently reference to notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body...........................................
6. There is often intertextual reference (to film, TV programmes, other music videos etc).................................
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